Give affected customers exact information on how to act. Include a statement of regret, a form of restitution if appropriate. Make the customer take extra steps on their own that you could easily help them with, such as reordering a product. According to our technical team, the error was due to a computer glitch in our automated billing system. We thank you all for your loyalty over these 25 years that we have been in business—we will work hard to not disappoint you again.
If you would like to order a new one, please visit our website at www. For now, we are issuing refunds to all our guests who were planning on attending this event. Apologizing for a Damaged or Defective Product or Service Research by Bain and Company shows that acquiring a new customer is anywhere between five and 25 times more expensive than retaining an existing one. We know that we have let you down, and for that we are very sorry. Give affected customers exact information on how to act. For that, I am We are also sorry. While we regret very much this discovery, we are glad to open this line of communication to ensure the safety of our customers. You can click here at any time for live shipping and service updates. Show that you realize and care about the inconvenience that this may have caused. If not, then Mr. We understand that the mistake was on our end, and it is not a mistake that we take lightly. Dear customer, Unfortunately, the workshop that you were planning on attending was cancelled. Give your customer your contact information for extra measure. Regardless, please provide me with your credit card information so that I can complete the refund. Say sorry and express sincere regret. Elaborate here with details if the infraction was serious I take full and complete responsibility. We want to thank you very much for showing interest in our event—your purchase helps us plan future workshops and events. What other apologies would you like to see? Then check out our sample of an apology letter for a boss. There is no excuse for that type of behavior. After gauging how upset Zachary was about his defective purchase, she went the extra mile to show him that his satisfaction mattered by offering him a complimentary coupon. Apologizing for Billing Issues Billing issues can be very frustrating for a customer who has placed an order with your company. Close Sincerely, The 'Notes' at left and 'Tips' included in the right column should allow you to customize this sample apology letter for a mistake or error made, to your own situation. Just remember to be professional, keep things clear and concise, and avoid any subjective language words like awful or terrible etc. Give specifics about the recall. Whether the infraction was intentional or not, acknowledging your error and apologizing for it shows the recipient that you can be trusted even if the mistake made suggested otherwise.
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