The channel was launched alongside the new tagline, "Fearless", that was implemented during across the channels of FX Networks. Despite the critical acclaim that Terriers and Lights Out received, the two series were cancelled after their first seasons due to low viewership; For Terriers specifically, FX Networks president and General Manager John Landgraf would later admit in a interview with critic Alan Sepinwall that "I cannot think of a more painful moment of my career than the one when I defined Terriers as a failure by canceling it. During the first few years after its relaunch, FX was known for little else than airing reruns of such Fox shows as The X-Files and Married
In , the channel launched a new branding campaign built around the theme "There Is No Box. The channel's logo was updated on December 18, , retaining only the FX wordmark while removing the klieg light logo box that had been placed to its left since the rebrand. During , FX introduced three new dramas: In the summer of , FX debuted two new comedy series, Starved , about the daily lives of four friends with eating disorders who live in New York City; and It's Always Sunny in Philadelphia , about the usually very politically incorrect comic misadventures of four people who own a bar in the titular city. FX returned to the satellite provider's channel lineup on October 29, , after Dish Network and News Corporation signed a long-term carriage agreement. Marshal Raylan Givens — a tough, soft-spoken lawman with a rough side — and chronicles his cases and personal life, including unfinished business with an ex-wife and his aging father. Despite the critical acclaim that Terriers and Lights Out received, the two series were cancelled after their first seasons due to low viewership; For Terriers specifically, FX Networks president and General Manager John Landgraf would later admit in a interview with critic Alan Sepinwall that "I cannot think of a more painful moment of my career than the one when I defined Terriers as a failure by canceling it. During some weeks, viewership for both shows barely exceeded 1 million. Family organizations such as the Parents Television Council and American Family Association , have asked advertisers to boycott these shows due to their graphic content. All three performed well in the ratings and were renewed for second seasons. During the first few years after its relaunch, FX was known for little else than airing reruns of such Fox shows as The X-Files and Married Inside the channel's syndicated programming blocks, channel hosts would frequently appear during commercial breaks to read news headlines, respond to e-mails from viewers about the episode that was airing, or to promote upcoming programming. The channel also added Major League Baseball games to its lineup at that time at one point sharing rights with then-sister network Fox Family , and eventually expanded its sports programming to include NASCAR races in Soon after its relaunch, the "Fox Gone Cable" tagline was dropped. The channel was launched alongside the new tagline, "Fearless", that was implemented during across the channels of FX Networks. That year, FX debuted the police drama The Shield , which became a breakout hit. Both shows were lauded by critics, and achieved equal success with viewers. Rescue Me was one of the few television series to be given an order for an additional season prior to the broadcast of its most recent season: All three series were cancelled the following year. By , FX was available in The first incarnation of fX was not available on Time Warner Cable , one of the major cable systems in New York City, where its programming originated. It underwent several format changes, but never found a substantial audience and was canceled less than a year later. Emergence in original programming[ edit ] Beginning in , the channel emerged as a major force in original pay-TV programming, gaining both acclaim and notoriety for edgy dramas. It is based on the Australian series Wilfred. Select viewers were allowed to spend a day at the "apartment" and take part in all of the channel's shows.
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