Older acts such as R. The annual tradition would continue into the s, when it would become de-emphasized and handed off to mtvU , the spin-off channel of MTV targeted at college campuses. A weekly block of music videos with the name Headbangers Ball aired from to on sister channel MTV2, before spending an additional two years as a web-only series on MTV2's website, until Headbangers Ball was discontinued once again in MTV would also hold week-long music events that would take over the presentation of the channel. This showed that MTV was not always influencing youth negatively.
The film Flashdance was the first film in which its promoters excerpted musical segments from it and supplied them to MTV as music videos, which the channel then aired in regular rotation. Baker, who was black, had questioned why the definition of music had to be so narrow, as had a few others outside the network. Before its abrupt cancellation in , it featured several hosts including Riki Rachtman and Adam Curry. MTV also launched subscription channel MTVX to play rock music videos exclusively, an experiment that lasted until Several live musicperformances are featured alongside interviews with artists and bands that were influential throughout the year. A band sponsored by Korn, Limp Bizkit , received airtime for its cover of George Michael 's " Faith ", which became a hit. Eight years later, on July 31, , Minutes was resurrected with Matt Pinfield taking over hosting duties once again and airing monthly on MTV2. After pressure from the Music Video Production Association, MTV began listing the names of the videos' directors at the bottom of the credits by December The first award show, in , was punctuated by a live performance by Madonna of " Like A Virgin ". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in He wrote the scripts for them, he was in the editing room, and they were part of his art. Bill Bellamy would become the new and ongoing host. Also in , the channel introduced Minutes , a show that would feature low-rotation, alternative rock and other "underground" videos for the next 14 years on MTV and three additional years on sister channel MTV2. Michael Jackson 's music became synonymous with dance. Pop singers were added to the rotation with success as long as they were considered "alternative," such as Alanis Morissette , Jewel , Fiona Apple , and Sarah McLachlan. Meanwhile, some rock bands that were not receiving MTV support, such as Korn and Creed , continued to sell albums. As the PBS series Frontline  explored, MTV was a driving force that catapulted music videos to a mainstream audience, turning music videos into an art form as well as a marketing machine that became beneficial to artists. Videos' budgets increased, and artists began to add fully choreographed dance sections. The Specials' video "Rat Race" was played as the 58th video on the station's first day of broadcasting. A weekly block of music videos with the name Headbangers Ball aired from to on sister channel MTV2, before spending an additional two years as a web-only series on MTV2's website, until Headbangers Ball was discontinued once again in MTV brought more than music into public view, it added to the ever-growing resurgence of dance in the early s that has carried through to today. As a black woman, I did not want that representing my people as the first black video on MTV. Airplay of rock, electronica, and alternative acts was reduced. It makes good sense for us to come down and go live from the center of it, because obviously the people there are the kinds of people who watch MTV. In this light, MTV pushed teens to pay more attention to safe-sex because they were most likely more willing to hear this message from MTV than their parents. MTV would also hold week-long music events that would take over the presentation of the channel.
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